Traci Quinn, a mother and grandmother, spent two decades working as a nurse.[1] In 2016 she was arrested after transporting 50lb (23kg) of cannabis into Tennessee.[1] She was tried and convicted for trafficking even though she had legally purchased the cannabis in California.[1] She served three years in prison.[1] She set up her Pink Hats construction business in 2020 shortly after being freed.[1]

The first account describes Tennessee as having some of the strictest cannabis laws in the United States.[1] While working in hospitals Quinn had seen cannabis help some patients, including those with seizures, which inspired her to set up a company selling medical cannabis.[1]

While behind bars Quinn says she felt called to set up a construction company on release to specialise in redevelopment work in Chicago’s poorest communities.[1] She said her mission to start the construction company came from God while she was in prison.[2]