The Federal Court upheld penalties totalling $250,000 imposed on a cannabis marketing company for unlawful cannabis promotion and event sponsorship.[1] Health Canada issued Ghost Drops two notices of violation in March 2024 over non-compliant promotion and sponsorship at an all-ages event where young people were present.[2] The notices initially carried combined penalties of $500,000.[2] Ghost Drops requested a review, completed in March 2025, that found it had committed the violations and reduced the total penalty to $250,000.[2] Health Canada said the notices were the first administrative monetary penalties it had imposed under the Cannabis Act.[2]

Ghost Drops argued that Canada’s cannabis marketing restrictions unfairly limited its freedom of expression and ability to compete.[2] Ghost Drops said the event was open to the public and included promotional displays from several cannabis companies in an age-gated area.[2] Ghost Drops said it believed it had not engaged in rule-violating activities.[2]